Do Americans care at all about A-list blogs?
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo...
View ArticleThe A-list is not a good path to real Americans online
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo...
View ArticleThe Do’s and Don’ts of Blog Pitching
Here at Abraham Harrison, we understand exactly what the challenges are in making an effective pitch to bloggers. Blog pitching is an art. It needs to be handled carefully and strategically from start...
View ArticleUPF "My Fellow American" case study
Challenge: Generate widespread coverage and views of a new video by Unity Production Foundation called “My Fellow American” a campaign promoting the core American values of racial and religious...
View ArticleWhy reply-all tends to be problematic
When you work in marketing, business development or public relations, chances are you will come in contact with the “reply-all conundrum.”Hopefully its as an observer and not as a participant but in...
View ArticleSpotlight on Abraham Harrison case study- Goethe-Institut Washington
Challenge: To boost local awareness of Goethe-Institut Washington’s summer courses and cultural events in the short-term and build a strong social media following in the longer term. Engage directly at...
View ArticleDon't choose Robot Armies over real live people
Last week, I talked about using the long tail of blogger outreach — the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.For each outreach, there are...
View ArticleWaveMetrix releases Q3 social media report
WaveMetrix‘s latest social media report looks at new ways brands are interacting with consumers online, using a variety of specific case studies to showcase crowdsourcing approaches.No social media...
View ArticleChoose live people over Robot Armies and Zombie Hordes
Last week, I talked about using the long tail of blogger outreach — the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.For each outreach, there are...
View Article9 important reasons to blog
Dan Reich over at Forbes has some great insight as to new reasons why all entrepreneurs should blog. Here’s my take on each one:1. It’s your new resume. As long as its well-written and clearly displays...
View ArticleSocial Media: Step-by-Step
Ever read the back of a shampoo bottle? “For best results, lather, rinse, and repeat.” Lather, rinse, and repeat. One could say the same thing for social media. Companies that are transitioning from...
View ArticleThe 'Missing Link' of Marketing Strategy
Really, what’s in a name? Kellogg‘s, Hershey, Johnson&Johnson, these corporations, no matter their product or name, exist today as strong leading brands, intertwined to the vernacular language of a...
View ArticleDon't Say NO to SEO, so says Google
Marketing online through a specific site involves three very important A’s: accessibility, attention, and attraction. Search engines are the starting point for most consumers, viewers, and readers...
View ArticleSpotlight on Abraham Harrison team member- Arsh Sarkar
Arsh is from Kolkata, West Bengal — in the eastern part of India. He’s 28 and completed a B. Tech in Information Technology. The work road began with a local software development firm but he left to...
View Article12 Creative Ways to Job Seek
A former PR professor of mine helped circulate an awesome article on job seeking using social media. It can be found in it’s entirety at The 12 Most but here are some important take aways for recent...
View ArticleSpotlight on Abraham Harrison Team Member Nina Martin
Ms. Nina Martin is the perfect example of a go-getter who landed her dream job right out of college. She’s evidence that hard work and long hours can put ya right where you need to be, which luckily in...
View ArticleA detailed analysis of a perfect blogger pitch
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to...
View ArticleBloggers and Brand Influence
We all know that the blogosphere is an immensely large community with interconnections between bloggers and readers everywhere. The blogosphere is continually growing with powerful influentials who can...
View ArticleStudents To Tumblr: Let's Rumble!
Imagine sitting in your college classroom and watching as 100 years of student presentations pass you by. First come the chalkboard and paper notes with the shaking voice of someone unused to speaking...
View ArticleBecome a big fish by growing up in a small pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond?Would you prefer to be the ugliest pretty person or the prettiest ugly person?...
View ArticleAll big fish started out in smaller ponds
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person?...
View ArticleA long tail strategy for AdWords for blogger outreach
Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced.So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see...
View ArticlePretty isn’t enough for social media marketing
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online,...
View ArticleBlogger outreach is earned media not paid
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.My definition–and my assumption–has always been that blogger outreach is...
View ArticleBlogger outreach is only earned media and not paid
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.My definition–and my assumption–has always been that blogger outreach is...
View ArticleInkybee tool for blogger outreach launches tomorrow
Anyone who makes blogger outreach easier is a friend of mine — and, if they do it smart and have the blogger culture close to their heart and respect the blog and its power and influence, I love....
View ArticleLong Tail Blogger Outreach Webinar
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach...
View ArticleBlogger outreach is digital Public Relations
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My...
View ArticleDIY Digital PR (Online Engagement & Blogger Outreach)
Photo credit: zoxclebYesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and...
View ArticleFull video of my “DIY Digital PR” (blogger outreach) webinar
Mike Moran asked me to present a free thirty-minute webinar for the Biznology webinar series so I prepped the brief online briefing and here’s how it turned out: Here’s how the webinar was...
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